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Email Marketing for Law Firms
1: Welcome Module
1-1 Welcome to Email Marketing for Law Firms!
1-2 How to Get the Most Out of This Course
1-3 Office Hours
2: Email Marketing 101
2-1 Module 2 Overview
2-2 Why Email Marketing?
2-3 You're Not Annoying!
2-4 Types of Email Marketing for Law Firms
2-5 Ethical Considerations
2-6 Module 2 Knowledge Check
3: Email Software
3-1 Module 3 Overview
3-2 Picking the Right Email Platform for You
3-3 Integrating Your Email Software with Your Practice Management Software
3-4 How to Use Zapier to Integrate an Email Platform with Your Practice Management Software
3-5 Module 3 Knowledge Check
4: Your Audience
4-1 Module 4 Overview
4-2 Who Gets Your Emails?
4-3 Who Should Your Emails Be From?
4-4 How to Obtain Your Contact List
4-5 Growing Your Email List
4-6 Email List Growth Examples
4-7 Maintaining Your Email List
4-8 Module 4 Knowledge Check
5: Your Email Newsletter
5-1 Module 5 Overview
5-2 Your Email Newsletter Strategy
5-3 Template Design Part 1: The DIY Method
5-4 Template Design Part 2: Hiring a Freelancer
5-5 What Goes in Your Email Newsletter?
5-6 Crafting a Great Subject Line
5-7 How Often Should You Send Your Emails?
5-8 Module 5 Knowledge Check
6: Results
6-1 Module 6 Overview
6-2 Software Metrics for Email ROI
6-3 The Real ROI
6-4 Results Multiplier: The Content Loop
6-5 Module 6 Knowledge Check
7: Additional Tips
7-1 Module 7 Overview
7-2 How to Set Up Drip Sequences
7-3 List Segmentation
7-4 What to Know About A/B Testing
7-5 Congrats! You Have Completed This Course!
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5-5 What Goes in Your Email Newsletter?
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